DOWNLOAD OR LISTEN TO THE PODCAST BELOW

This is the final post in our series on Search Engine Marketing (SEM), and the conclusion of our discussion of content distribution.

Over the last two posts we’ve discussed the importance of content and content distribution to traffic generation from your website. From this discussion, I hope we’ve begun to understand a few basic facts:

1) Traffic is easy … quality traffic is a bit harder.

2) Quality traffic can be generated by good content creation and distribution.

3) Wide-ranging and and extensive content distribution to “highly ranked authority sites” creating a web, or link-wheel of quality back-links to your site, if done correctly, will result in quality traffic sent from search engines to your website.

4) Content distribution is therefore a critical part of our job as Internet marketers … but it is time-consuming and can be mind-numbing and tedious.

Finally, we discussed the automation question, and the pro’s and con’s of full or partial automation of content distribution. We also touched on the outsourcing solution a bit as well.

In my experience, the Partially Automated method is the way to go here, if content distribution is going to be something we’re going to do ourselves, and Ross Goldberg has created a program I think stands above the rest as far as this method is concerned. It’s called TRAFFIC MAGNET, and it partially automates your content distribution for articles, videos, podcasts, feeds … in fact a whole range of content.

Now, something you have to understand about partially automated distribution is the fact that … you still have a lot of work to do. Actually, that’s the point. You want to retain the “fingerprints” of an actual human being doing the distribution. It’s that fingerprint that guarantees the acceptance of your content. So, your expectations should include this concept from the start. TRAFFIC MAGNET is a great program, but if you’re expecting it to reduce your distribution labors to ten minutes or so … you’ll be disappointed.

That said, let’s discuss the “partial” part: what does TRAFFIC MAGNET actually do?

Basically, when you use TRAFFIC MAGNET, you create a “Profile” within the software. That Profile retains the information for your accounts at all of the many distribution sites … along with the item being distributed, such as an article, and the description, author’s box, title, etc. It saves all of this information in Fields that you can access at any time.

When distributing content using a Profile in TRAFFIC MAGNET, you proceed from site to site going through a lit of sites within the software. TRAFFIC MAGNET automatically inserts your access information for each site and speeds up the login. Once inside, you use the profile information to quickly insert the article, description, etc. … whatever it is you’re distributing … submit it … and them move on to the next site.

The result is that you are physically and personally submitting the content … so it’s not dinged as submitted by a “bot” of some kind … but TRAFFIC MAGNET is storing all the information for the sites … locations, logins, articles, descriptions, etc … and making it much faster for you to jump from one to the next. Basically, TRAFFIC MAGNET simply creates a framework within which is stored all your distribution sites and the content you want to distribute. By doing this it cuts out an amazing amount of time to your distribution chores.

Now, there are some problems that I’ve found. It’s been my experience that sometimes the software can become kind of clunky and quirky. This kind of program must, I suppose, build up a lot of temporary files as it works. I’ve had the experience of working within TRAFFIC MAGNET for a couple of hours and then just experiencing a sudden software shut down with no explanation. My experience is that if something like this happens, a quick re-boot seems to solve the problem.

Additionally, I should say that I have had occasion to contact Ross for help once or twice and he’s always been there with useful information. He replies quickly and clearly to any support problems you may have, and that’s really important. I’ve also noticed … the replies have come directly from him … not from some anonymous “help desk”. That tells you something right there. I like it a lot when someone makes themselves personally available to users of their products.

You should be aware, as well, there is setup time involved here. The first time you use TRAFFIC MAGNET, you must go through and join all the distribution sites. This will be time-consuming and frustrating. I recommend you set up a separate email address for all the confirmation emails … you’ll get tons. When you’re going through this process you’ll begin to wonder, “How is this going to save me any time? It’s taking HOURS!” (and it will … many).

BUT … once you have it set up and begin the actual distribution process, you’ll discover in no time how much time and effort you’re saving.

The other thing I should mention here is spinning.

If you want to do massive distribution and not be “dinged” for duplicate content, you’ll need to become good at what’s known as spinning your content. I’m not going into a lot of detail here … spinning can be the subject of future posts and lessons … but let’s just say that spinning content is using software programs to vary the wording of an article, description, title, etc., so that it’s not picked up by Google or a site owner as “duplicate content”. Yes, I know that some distribution sites will say specifically, “No posting of spun content” … well, too bad. Get over it. I distribute spun content to most sites daily … and have no problems.

However, I have no problems because I’m now good at the techniques of spinning … and I “spin deep”. Without going into too much detail here, I’ll just say this:

TRAFFIC MAGNET includes what is probably the best content spinning software I’ve ever seen. I use it all the time and love it. If you join TRAFFIC MAGNET and need help with the spinning software … or TRAFFIC MAGNET itself … just shout. I’m glad to help if I can.

Notice something here: I just said, “If you join TRAFFIC MAGNET …”. That’s the case. Because the sites where we distribute our content are always changing the procedure (we discussed this in previous posts … it’s one reason why we need a software system like this and not something static), TRAFFIC MAGNET is not a piece of software you buy and then it doesn’t change. TRAFFIC MAGNET operates the same way as a membership site. There is a monthly charge … which is less than $40 a month … for access. Operating this way, Ross can constantly update the way the software works with all of the various content sites involved, and you don’t have to constantly be buying or upgrading your software.

TRAFFIC MAGNET is my choice as the best of the best as far as online content distribution for search engine marketing is concerned. It’s efficient, well laid out, easy to learn and understand, not expensive, and very effective. That’s about the list, I believe, when looking for a good online tool.

So … bottom line: TRAFFIC MAGNET is the tool to use if you want massive, organized, effective online content distribution … and you want to handle it yourself.

To find out more about TM … and to set up your own account … CLICK HERE

Now, I’m not going into a lot of detail here either … at least not right now. But, if handling your own content distribution is not something you have the time for … or the desire to do … you might want to consider outsourcing. This is not as cost prohibitive a technique as many people believe, and if it results in good, quality traffic directed to a well-designed site, that cost should be making you money, not losing it for you.

We’re going to be having an official “rollout” here soon, but my new company, “ONLINE TECHNIQUES” is just coming together to provide exactly this type of service. You’ll be hearing more about it in future posts and mailings, but let’s just say that we’re available to provide all sorts of web marketing services you might not want or be able to do for yourself. We can build a good branding website for you (like this one), provide hosting services, autoresponders, online conference rooms … you name it, we’ll get it done for you … and that includes content distribution and/or creation and complete traffic generation programs.

So … if you’d like to find out more about that … simply visit our Online Techniques website by CLICKING HERE

Well … that’s it for now. I hope you’ve enjoyed this series on Search Engine Marketing and Content Distribution. I hope you’ll consider giving Traffic Magnet and/or Online Techniques a visit and perhaps a try. With either one, I guarantee you’ll be satisfied.

If you haven’t done so yet … please use the form to the right to subscribe to my mailing list so we can keep in touch. As always, if I can be of help in any way … don’t hesitate to contact me.

Have A GREAT Day!

Steve Gaghagen
Internet Marketing Expert and Trainer

Online Techniques