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How To Write Your Mission Statement

Your mission statement is vital to the success of your business. If you haven’t created one … and created it correctly … creating income online will remain an elusive goal.

Today we’ll go into what a mission statement is … how it differs from your strategic business plan … how to create it … and then, what to do with it so it can help you.

What Is A Mission Statement?

In our last post, we covered your strategic business plan. There are several differences between that and your Mission Statement. The first is simply one of detail. The business plan we designed was tied in tightly to your “Why”, and was a fairly detailed document. We designed it to be something you could take out, read, and spend a few moments with when needed.

Your Mission Statement is much more succinct and to the point. This is something that should be posted on the wall in front of your face during your working hours. It’s not something you need to have several minutes available to delve into. Rather, it’s something you can glance at quickly that will fully give you that jolt you might need to get over a specific obstacle.

Your Mission Statement will consist of one to five sentences … all short and to the point. It is what it says it is: a Statement of what your overall Mission is … a quick reiteration of your purpose, fueled by your “why”.

Creating Your Mission Statement

To create your own Mission Statement, look back at what we’ve done already here. We’ve discussed our personal “why”, and we’ve gone from that into creating a Strategic Business Plan. Now we take that same information and hone and condense it.

Boil it all down. Make it all simple. A good Mission statement will be short, to the point, yet it will encompass the major points from our first two steps. You might say something like, “To create an online marketing business that will supply my family with the income we need to live comfortably and pay for college and retirement.”

Boom! That could be it!

You can get a bit more complicated if you like, but don’t get too long. When you refer to this you don’t want to have to take too much time out … just a quick glance and reminder.

“To create income at home through a fun online business. I want to satisfy my love of teaching by helping as many other people as I can become successful at building their lists and making money online, while providing for my mother and my sister’s family at the same time.”

That’s MY Mission Statement. It’s tied in to my “why” and my own personal needs as well as my financial goals. There’s really no right or wrong about this, but your Mission Statement has only one real requirement: It’s got to PUSH YOUR BUTTONS. As you create your own, make sure it hits on those things that will cause you to respond with desire and satisfaction.

So I Have My Mission Statement … What Do I Do With It?

When you’ve completed your Mission Statement to your own satisfaction … put it in front of your face! If you’ve constructed it correctly … it takes about two seconds to read it completely. It should be posted on the wall where you can glance at it and be re-energized whenever you feel the need. I can glance up and see mine right now.

And … here’s a very cool thing … because it’s so short and to the point, what you Mission Statement says will become a matter of memory very soon. The first few times you feel the need to return to it … you have a disappointment or get discouraged in your business for some reason … you’ll read it, feel the support it gives, re-focus, and return to your business refreshed. It only takes a second. This process will take less and less time each time you do it until … well, you can guess. It will only take a glance at the paper on the wall to get past whatever problem you’re having at the moment.

See how that works? See the difference between your Mission Statement and your Strategic Business Plan?

These things do work. I can attest to that fact because I see them work for me. They only way they won’t work … is if you don’t do them.

That’s it for today. I hope this information has been helpful, and I hope you’ll take it to heart and create your very own Mission Statement. If you do, you’ll see the benefits right away; if you don’t … you’ll never know what you’re missing.

Have a GREAT Day!

Steve Gaghagen
Internet Marketing Expert and Trainer


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  1. Linda Basta March 5, 2010 at 2:31 PM #

    His Steve
    Very good info. I needed a refresher
    on this. Thanks

    • Steve Gaghagen March 5, 2010 at 2:43 PM #

      Hi Linda … Thanks for the comment.

      Yup … the problem with things like Business plans … Mission Statements … and goal setting … is that we all figure we KNOW it, and we let it go at that. Then … we neglect to DO IT, and we end up missing out on the benefits.

      Thanks again for commenting! 😉

  2. Doug Casady March 5, 2010 at 4:17 PM #

    Hi Steve,

    These posts regarding Strategic Business Planning and Mission Statements are very helpful and motivating! All of this is starting to make sense to me these days,and with the help of people like You, Bob Yeager and the WEST program and Janet Legere I know without a doubt I have teamed up with the best mentors I could possibly have!
    Thank you Steve…keep up the great work.

    Doug Casady

  3. Fern Ouellette March 5, 2010 at 4:24 PM #

    Hi Steve you right i believed you right

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